LIDO was developed as a seasonal resortwear concept for a boutique fashion client inspired by Mediterranean rituals—where getting dressed is as joyful as the day ahead, and luxury is measured by texture, comfort, and ease. The brief called for a brand that could bottle the feeling of sun-warmed skin, salt in your hair, and the soft rustle of cotton in a breeze.

We responded with LIDO: a resortwear and accessories label designed for the modern traveller, the long-weekend local, and the sun-seeker with great taste. Named after the Italian word for shore, the brand celebrates coastal living through timeless silhouettes, playful stripes, tactile towelling, and sun-washed hues that move effortlessly from beach to dinner.

The identity is understated but expressive—a sculpted logotype set in black on white, paired with swing tags, tissue, and packaging that echo the textures of linen, sand, and clay. The colour story spans citrus yellow, olive green, fig brown, and sea blue—each drawn from Mediterranean landscapes and designed to feel warm, wearable, and relaxed.

Inside every piece, a small stitched note reads: Designed for life by the shore. At LIDO, we don’t chase trends. We dress for the mood, the light, and the moment you finally exhale.